Everything About Uniform

Cricket is not a game; it represents a cultural identity, provokes passion, and evokes loyalty in millions. This very special bond between the game and its followers makes cricket a land of promise for brand sponsorship-driving at once visibility and substantial sales growth. When brands tap into cricket, they are associated with an emotional underpinning that has the power to drive choices in buying decision-making and long-term brand equity. One of the ultimate aims of any marketing strategy is to drive sales, and brand sponsorship in cricket has a pretty good history regarding this aim. Take the beverage industry, for instance. Brands that sponsor major cricket tournaments or teams often see a direct increase in sales. Simple logic here: if there is a match going on, he will reach out more for a drink associated with his favourite team. What is emotionally bonded in those high-energy moments translates into purchase behaviour when fans encounter that brand outside the stadium. When